Liberty National Life Insurance Company
Lead
Campaign

Lead Description

Lead
Type

Lead
Obtained By

How Do
I Contact
Lead

Script
Consumer Leads
ChildSafe
Kit Leads
Prospects who requested ChildSafe kits directly from our website.
Response
E-mail
Face to Face
ChoicePoint
ALL Branch Leads
Consumers who indicated an interest in talking to a sales rep about life insurance.
Response
Phone
Face to Face
Globe GMAD Leads
Prospects who returned a Globe mailing and asked for additional info but never bought.
Response
Direct Mail
Face to Face
Home Office
Generated Leads
Globe Lapse – Globe Policyholders whose policies have lapsed.
Turning 65 Leads – Prospects who are turning 65 in the next 90 days.
List
List
Call*
Laptop Referrals
Prospects who are referred to you by someone else.
Laptop Referral
Face to Face
Face to Face
Mortgage Leads
Purchased list of new home buyers and refinanced mortgages
List
List Purchase
Call*
Premium Notice Inserts
Liberty National customers who returned a reply card requesting a Liberty National product or no-cost/Low-Cost offer.
Response
Mail
Face to Face
Sales Genie
(not on LMS)
Prospects Identified on the Sales Genie website.
List
List Purchase
Call*
Target All
Branch Leads
Prospects who returned a response card requesting more information. Check source code for type of mailing.
Response
Mail
Face to Face
Worldwide All
Branch Leads
Prospects actively looking for insurance, who responded to a television, Internet, radio, direct mail or print ad.
Response
Various -
direct Mail, Radio, TV, Internet, etc.
Face to Face
Worksite Leads
D & B B2B Leads
Business prospects from Dunn & Bradstreet for Worksite/Section 125 Cafeteria Plans
List
List Purchase
Call
Dream Leads
Worksite/Section 125 prospects contacted by Dream Leads Tele-marketing. These are businesses with 10-50 employees.
Response
Phone
Face to Face
JAM All Branch Leads
Worksite/Section 125 prospects contacted by JAM telemarketing. These are businesses with 10-50 employees.
Response
Phone 
Face to Face
Judy Diamond
Section 125 Leads
Small business prospect list from Judy Diamond. These businesses have a Cafeteria Plan.
List
List Purchase
Call
Sunrise All Branch Leads
Worksite/Section 125 prospects contacted by Sunrise Tele-marketing. These are businesses with 10-50 employees.
Response
Phone
Face to Face
* If not on Do Not Call list